Having specialized in agriculture, the family has a strawberry plantation.

In addition to selling harvested raw materials of their fields, they have been producing jams and preserves for several years.

For many years, the family used their products for their own needs and sold them in neighboring villages.

When the ABAD Center launched in Masally , the Ismaylovs decided to market their products, not just as raw material but with added value.

The head of the family Hadi Ismayilov notes:

"The fruits that I cultivate on my backyard differ in their taste and quality. Especially strawberries are grown with a special technique. I have been in this field for over 20 years. I can say with certainty that these products cultivated without any chemicals. We addressed to ABAD to form a family brand for produced jams and we have been fully supported. "

The Ismaylov's family benefited ABAD’s services, such as the provision of the equipment to produce jam and preserves, branding and design, the organization of the sales services.

The family trained in equipment usage.

Following all, the İsmayilov's family's high-quality products put up for sale at the hypermarket chains under the brand name of this family.